Merz Aesthetics Unveils a Star-Studded Cast of Ambassadors
Merz Aesthetics, the world’s largest medical aesthetics company, recently revealed a star-studded lineup of ambassadors!
As the world’s largest medical aesthetics company, it only makes sense for Merz Aesthetics to go big with its lineup of ambassadors. Known for its flagship brand, Ultherapy, Merz Aesthetics launched its first-ever Asia Pacific celebrity ambassadors—actor, singer, and model Lee Min Ho; actress Kim Ha Neul; and actress, model, and author Jeon So Min.
The three stand with Merz Aesthetics in championing the value of celebrating and enhancing the unique beauty of each and every one of us.
Parents can stay confident and embrace their unique selves
Lawrence Siow, Merz Aesthetics Asia Pacific President, says that partnering with the three stars was a no-brainer. “Nobody understands the pressure of conforming to beauty standards better than celebrities. Staying confident and embracing your unique self can be difficult when you live in the spotlight. We hope that their stories of overcoming these societal pressures to embrace their individuality and uniqueness inspire people in Asia Pacific to do the same.”
Everyone’s preferred non-invasive treatment
Lawrence Siow added that Ultherapy is the preferred non-invasive treatment option for many in the Asia Pacific region. It works by delivering the right amount of heat energy at the right depths of the skin. This stimulates collagen and elastic production. And the results? A lifted look and reduced lines and wrinkles with minimal to no downtime. Moreover, tapping into Ultherapy’s visualization and hyper-personalized treatment, the See My Skin, Lift My Way campaign was conceptualized to encourage people to unlock the uniqueness of their own skin and reveal their individuality, confidence, and beauty.
Helping parents find confidence beyond the frame
To further its goal of fueling confidence across Asia, Merz Aesthetics also launched the Merz Aesthetics Serendipity Journey “Confidence Beyond the Frame” campaign. This is to help empower people to step out of societal ideals of beauty. Additionally, the company hopes for them to embark on a self-enhancement journey to become the best versions of themselves.
In a survey that Merz Aesthetics commissioned regarding the influence of social media, 80% believed that editing photos for different social media platforms led to unrealistic and unachievable beauty standards. However, 82% still posted edited photos of themselves. Meanwhile, 56% felt that they were not confident enough to post unedited photos. And 73% worried that others would feel negatively toward them if they saw their unedited photos. Lastly, 93% believed that aesthetic treatments would help them feel more confident about themselves.
“The prevalence of photo filters and retouching tools on social media has led to ‘perfected’ images becoming the norm. It creates an unrealistic standard of beauty like never before,” says Filipino dermatologist Dr. Gaile Robredo-Vitas. “But I believe that aesthetic work is not just about achieving perfection or changing a person’s physical appearance. Rather, it empowers them with a sense of confidence that extends beyond outer beauty.”
“Despite the influence of social media, we believe that every person has a unique brand of beauty and confidence. By unlocking confidence, embracing your uniqueness and partnering with reputable and trusted brands like Merz Aesthetics, we can challenge the unrealistic standards of beauty propagated by social media and fuel authentic confidence across Asia Pacific,” Lawrence Siow finished.
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