Be Big, Bold, and Brilliant: This is #TheBrilliantHour Movement!

by Kevyn Gohu
February 18, 2026

When parents join Enfagrow A+ Four’s The Brilliant Hour movement, they help support their kids’ journey to reach their fullest potential (with proper nutrition & stimulation)

Providing our kids with the tools to ace school work and thrive in real-life situations has always been every parent’s problem since forever. We don’t want them to focus too much on grades—life doesn’t always measure things with numbers. But we can’t tell them to disregard school work either; some jobs do require the ability to constantly learn and absorb knowledge on the fly.

So, how do we bridge the gap between what they learn in the classroom and the skills they need in the real world?

Enter The Brilliant Hour, a collective movement powered by Enfagrow A+ Four, designed to help give parents and kids the edge they need for higher intelligence and brighter futures.

Beyond Book Smart: Nourishing Real-Life Intelligence

Sixty minutes in a day may not seem much to the naked eye. But for every mom and kid, tito, tita, and their nieces and nephews, it’s everything. Connection. Joyful memories. Skills learned. Kids will probably remember better what they’ve learned within those sixty minutes than they did from just doing things on their own or reading it out of a book.

Those moments are so priceless that families across the Philippines have made their own efforts to join the movement. Even titos like AJ Manliguez have a niche in #TheBrilliantHour Movement.

“Bilang tito na lagi niyang nakakasama, ramdam ko kung gaano kalaki ang influence natin sa kanila. Isang oras bawat araw na inilaan para sa mga bata, kung saan sila mismo ang pumipili ng activities—magbasa, maglaro, mag-drawing, o mag-explore—habang tayo namang mga matatanda ay nandiyan lang to support and encourage,” he says.

Of course, the learning is still child-led. When Tita Eca and Ninong Migs watch over Kaisley, they end up watching a show about anatomy with the little girl. “Kapag kasama namin si Kaisley, gusto namin na siya ang pumili ng laro. Kasi learning starts with what excites kids the most.”

Because let’s face it, intelligence today isn’t just about solving equations. It’s about figuring out life.

A Collective Movement of Families

Joining The Brilliant Hour isn’t just a trend; it’s a movement. Imagine thousands of parents nationwide coming together—all with the same goal: to raise A+ kids who are both smart, IQ-wise and EQ-wise. Like every movement, it starts with a single step. It doesn’t have to be so big either. It can be as simple as helping kids establish a winning routine.

Like for mom Trish Nagayama, watching Stacey develop a routine for feeding the cats is her winning moment. “Even simple tasks like these help her build responsibility and sharpen thinking skills.”

And with Enfagrow A+ Four, more winning moments can be had.

With the proper nutrition and right habits, we lead a revolution in how we view learning, growth, and the very idea of success.

Enfagrow A+ Four is the only milk with MFGM (Milk Fat Globule Membrane) among staged milks and the highest DHA among formula milks, nutrients scientifically proven to help support faster brain connections (vs formula without MFGM, with proper nutrition and stimulation). Together with age-appropriate activities, they help build the foundations of higher intelligence (vs formula without MFGM, with proper nutrition and stimulation) not just IQ, but also EQ—skills that go beyond the classroom.

The Force of A+ Parenting

With Enfagrow A+ Four, families can be confident they’re giving their child the tools to:

Help them develop higher intelligence (vs formula without MFGM, with proper nutrition and stimulation)
Help them build faster brain connections (vs formula without MFGM, with proper nutrition and stimulation) with MFGM and highest DHA (among formula milks)
Help them foster brilliance beyond books—real-life skills for real-life challenges (with proper nutrition and stimulation)

It’s a Village Effort for the Brilliant Hour

Now is the time to take that leap. By engaging with The Brilliant Hour, you’ll see firsthand the powerful impact of Enfagrow A+ Four—not just in your child’s development, but in a collective movement that’s reshaping how we raise the next generation.

Because raising an A+ child isn’t a solo mission—it’s a brilliant hour shared by parents everywhere.

Be part of the movement. Raise brilliance. Nourish intelligence. Join The Brilliant Hour with Enfagrow A+ Four. For more details, check out Enfagrow’s socials at https://www.facebook.com/EnfaPhilippines for their products.

ASC Ref Code No. M0155P021026Ew A+ Four.