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Rhoda Campos-Aldanese: The New COO of MEGA Global Licensing Inc.

by Gretchen Gatan Fragada
April 22, 2022

Rhoda Campos-Aldanese is ready to dominate the marketing arena with illustrious global titles like Vogue Philippines and NYLON Manila.

Today it was announced that Rhoda Campos-Aldanese lands the role of Chief Operating Officer (COO) of MEGA Global Licensing Inc. (MGLI). On the way to becoming a media empire housing the biggest and boldest global media brands, Chairman and CEO of MGLI, Archie Carrasco, firmly believes in Campos-Aldanese’s 20 years of experience working with international brands. “I have no doubt she is the right chief that will expand MGLI’s business portfolio to reignite the Philippine media,” Carrasco shares.

Rhoda Campos-Aldanese: A Dominant Industry Player

Rhoda Campos-Aldanese has had a 20-year career in the luxury industry. She has trailblazed the growth, expansion, and elevation of some of the biggest brands in the market. Her vast retail experience illustrates her undeniable skill as a dominant player in the industry.

A prodigy of global luxe brands

She began her journey managing menswear brands and developing private fashion and activewear labels for teen boys. Later on, she moved to work for beauty, jewelry, and fashion brands. Not long after, she reached the pinnacle of business by working with endless powerhouse brands around the world. These include Chanel, Dior, Clarins, Estée Lauder, La Prairie, Lancôme Montblanc, Piaget, Vacheron Constantin, Lanvin, and Christian Louboutin—to name a few.

Her continuous pursuit for discovery and swift acquisition of brands contributed to the monopoly of prestige names under her portfolio. She reigns the market by constantly watching out for the next big thing. But what makes her character more remarkable is her talent for negotiation. She curates an exceptional offering through her resilience, curiosity, and love for acquiring and building brands with a compelling backstory.

A love for local

In every new endeavor, she stays true to her mission. She continuously creates a space for local industries for the world to see. With a higher purpose, Rhoda Campos-Aldanese also uplifts upcoming local talents and entrepreneurs. She was the co-founder of a cosmetics company, responsible for changing the beauty landscape by launching ads that communicate diversity. In 2019, she co-founded an e-commerce platform for beauty and wellness products. These were sourced from local materials to support Philippine agriculture.

Like a Nurturing Mother Who Will Take Media to the Next Level

As the new COO of MGLI, Rhoda Campos-Aldanese is ready to take the media landscape to the next level. Through her guidance, she will oversee a careful assessment of international media titles. This is to ensure their value in the market. Each title under MGLI aims to have a transformative impact on its readers and business players. Moreover, the intent is to elevate the industry and highlight important issues. “There is a need for a radical approach towards excellence in editorial to make sure they are tuned into the sensibilities and needs to provide the right and relevant information to their readers,” she states.

Additionally, she believes that circulation is key in order to make an impact on the advertising community. After all, pages are the most valuable and desirable marketing tool. For her, “Each publication should set a tone of professionalism throughout its pages.“ Under the Campos-Aldanese leadership, the company is looking at long-term circulation-driven strategies to guarantee a steady and growing readership base.

Vogue has differentiated itself far ahead from other publications with its editorial quality and industry distinction. With the acquisition of the global fashion authority’s local edition, MGLI is here to revamp the landscape by allowing the magazine to work in unison with the industry. Readers will be put first through the inclusion of the right value system that will help create affluence in the market in a more positive outlook and a kinder attitude. Long gone are the days when wealth, fame, and power defined the industry. Rhoda Campos-Aldanese shares that “the currency now includes that of love, compassion, and helping the less fortunate.”

Her Message to the Youth

Furthermore, Rhoda Campos-Aldanese advises the young on becoming a leader. “It’s all been anchored on your passion and why. If you have both, you will stay committed. You will find that physical strength and stamina to bring together the necessary resources so your dream grows into what it needs to become.“

For her, each person has a unique purpose and meaning that has been with them from the very beginning. By tapping into one’s inner resources, they can harness the strength and resilience within themselves to overcome whatever challenges they may encounter instead of blaming others for the outward circumstance. In doing so, “we will develop the necessary skills that will help us carry out our unique purpose,” the COO states.

In sustaining MGLI’s mission of providing strong international platforms that will help augment and fill in the gaps in print and digital media, Rhoda Campos-Aldanese says that it is important to get connected and empower the next generation. The world of the youth encompasses emerging trends in alternative fashion, entertainment, music, and pop culture. Together with NYLON Manila and Vogue Philippines, MGLI will spark discussions that talk to the future—the new generation.