Celebrate Filipino Stories: New Campaign Encourages Families to Tune Into Local Media
President Ferdinand Marcos Jr. and his family lead the ‘Tara, Nood Tayo!’ campaign, joined by top celebrities and media executives from film and television
The Philippine entertainment industry remains vibrant—but it continues to face stiff competition from international films, TV shows, and streaming platforms. To encourage Filipinos to support local productions, the Movie and Television Review and Classification Board (MTRCB) launched the infomercial “Tara, Nood, Tayo!” in partnership with the Presidential Communications Office (PCO), Office of the Executive Secretary (OES), and the Philippine Information Agency (PIA).
The campaign is part of the government’s broader goal to promote responsible viewing and to support the country’s creative industries.
Star Power
Leading the infomercial is none other than President Ferdinand Marcos Jr. and his family.
“Kasama ang pribadong sektor, kaisa ‘nyo ako, ang aking pamilya at ang ating pamahalaan sa pagtangkilik sa mga pelikulang Pilipino at mga programang pang telebisyon. Dahil ang bagong Pilipino ay pinagmamalaki ang kuwentong Pilipino,” said the President.
They are joined by MTRCB Chairperson Lala Sotto, key executives from television and film, as well as some of the country’s most beloved celebrities and cinema distributors.
Among them are award-winning actress Judy Ann Santos and her husband, TV host Ryan Agoncillo, who emphasized the value of Filipino stories on screen.
“Cinema and television will remain a second home para pamilyang Pilipino,” Ryan said. “Kaya we have to be responsible for what we put out there.”
“At maging maingat sa bawat karakter na aming ginagampanan,” Judy Ann added. “ At maging mapagmatiyag sa bawat kuwento na aming nilalaan.”
Also featured are Kathryn Bernardo, Alden Richards, director Cathy Garcia-Sampana, Piolo Pascual, Coco Martin, and Vic Sotto, who said:
“Ang mga kuwento sa pelikula at telebisyon ay may kakayahang hubugin ang puso at isip ng bawat isa sa atin na tumutlong sa pagbuo ng bagong Pilipino.”
Celebrating the Local Industry
The release of Tara, Nood, Tayo! coincides with Philippine Cinema Month and Creative Industry Month, both celebrated in September. The campaign highlights the role of the entertainment sector—actors, directors, producers, and cinema operators—as a vital part of the country’s creative economy.
The infomercial will be broadcast nationwide to reach a wider audience, especially the youth, who make up the next generation of Filipino creatives.
Why the Infomercial Matters to Families
For Filipino families, watching television and movies is more than just entertainment—it’s a way to bond, share experiences, and pass on cultural values. Local film festivals like the Metro Manila Film Festival have long provided platforms for Filipino stories to shine.
Tara, Nood, Tayo! serves as a reminder of the importance of choosing shows that reflect Filipino identity, promote empathy, and align with family values. The campaign encourages parents to take an active role in guiding their children toward age-appropriate, locally made content that builds a sense of self and national pride.
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