Parent's Choice

Beauty Brands That Belong in Every Modern Mom’s Routine

by Alexa Villano
September 29, 2025

These brands deserve a spot in your beauty cart

At Modern Parenting, we’re big on reminding moms that wellness is essential — not a luxury. Between school drop-offs, client meetings, and running a household, moms often put themselves last. But self-care matters. And sometimes, it starts with just one beauty product that makes you feel refreshed, confident, and glowing.

With countless skincare and haircare brands out there, it can be both exciting and overwhelming to choose the right one. Whether you’re looking to upgrade your routine or try something new, these eight brands are worth checking out. Some are cult favorites, others are gaining momentum — and all are mom-approved.

1. Celavive by USANA

USANA, best known for its nutritional supplements, has revamped its Celavive skincare line — and moms are taking notice. Here are some of the standouts:

Celavive Vitalizing Serum – Now enhanced with ingredients that target fine lines and wrinkles while supporting your skin’s moisture barrier.
Celavive Perfecting Toner – Boosted from 3% to 10% active ingredients, including BioPeptide-CS and Olivol24 for extra nourishment.
Celavive Triple Action Eye Cream – Reformulated with 19% actives to reduce puffiness, hydrate, and soften expression lines.
New! Bi-Phase Makeup Remover – Gently melts away makeup while cucumber extract helps soothe and hydrate.
Contouring Face & Neck Crème – Features Feminage, a skin-lifting ingredient that firms and smooths mature skin.

2. Luxelle

Luxelle offers a mix of skincare and luxury with its wide array of products and stylish accessories. Fan favorites include:

Centella Sun Serum SPF 50+ PA++++ – Lightweight protection that doesn’t clog pores.
24K Gold Collection – A luxe set of serum, face cream, cleanser, and essence for that golden glow.

They also offer value bundles — perfect for moms who love a little luxury without overspending.

3. TSUBAKI Shampoo Hair Fall Care & Repair

TSUBAKI has released its Hair Fall Care and Repair line, specifically designed for hair prone to breakage and damage.

Backed by Bond Restore Technology, this Japanese favorite not only strengthens but also deeply moisturizes the hair, giving it a bouncy, fuller look from the first wash.

4. Filorga

No need to book a flight to Paris — Filorga, a French anti-aging brand, is now available at Rustan’s in the Philippines. With ingredients that target dullness, fine lines, and uneven texture, this is ideal for moms in their 40s and beyond looking to revive tired skin.

5. Bioten Hyaluronic Gold

Local favorite Bioten is back with a revamped Hyaluronic Gold line, now powered by:

Five types of hyaluronic acid
Golden proteins to firm and hydrate

Endorsed by actress Judy Ann Santos, this line promises to restore glow and plumpness — without breaking the bank.

6. Neostrata

With 40 years of scientific research behind it, Neostrata is a dermatologist-recommended brand known for delivering visible results. Whether you’re in your 30s, 40s, or beyond, their AHAs and retinol-based products are designed to work at every age and skin type.

7. Sisley Sunleÿa

Sunscreen isn’t optional — especially for aging skin. Sunleÿa, under the luxury Sisley brand, offers high-performance sun care with anti-aging benefits. From tinted sticks to rich SPF creams, these products protect while treating skin with nourishing actives. It’s a splurge, but a smart one.

8. Pixi

Pixi isn’t just for moms — teens and daughters love it too. It’s a great starter brand for multigenerational beauty sharing. Bestsellers include:

On-the-Glow balm – multitasking cheek, lip, and highlight stick
DetoxiEYE Patches – perfect for tired mom eyes
Toners, mists, and serums – gentle yet effective

Coming soon: Petite On-the-Glow blush sticks — perfect for makeup emergencies on the go.

9. mise en scène Perfect Serum line

Want to have beautiful hair like your favorite Korean actress? mise en scène’s Serum line has been the talk among Gen Zs. The shampoo and conditioner offer gloss and repair, while the styling serum not only nourishes the strands but also maintains the hairstyle all day. It’s worth a try for the moms and their daughters on a long day.

A Friendly Reminder: Always Consult Your Dermatologist

Trying new products is fun, but it’s always wise to consult your dermatologist first — especially if you have sensitive or reactive skin. Expensive doesn’t always mean better, and your skin’s needs are unique. Also, don’t forget: beauty products have a shelf life — so shop smart and avoid overstocking.

Time for Yourself is Okay!

Whether you’re investing in a luxury serum or discovering an affordable local gem, taking time for yourself is never wasted. Add one (or a few!) of these beauty finds to your cart — because every mom deserves to feel radiant, inside and out.