Jessica Alba Calls Bad Bunny’s Super Bowl Halftime a “Love Letter” to America
The actress and mother of three joined fellow celebrities Pedro Pascal, Cardi B, Karol G, and other Latino and Caribbean voices during a moment in Bad Bunny’s Super Bowl halftime show
So much has been said about Puerto Rican rapper and global superstar Bad Bunny’s Super Bowl halftime performance — and for good reason. Predominantly performed in Spanish, the show was more than entertainment; it was a cultural statement rooted in love, pride, and representation at a time when the world feels increasingly divided.
Bad Bunny, born Benito Antonio Martínez Ocasio, used one of the biggest stages to highlight unity and humanity amid polarizing conversations around immigration, racism, and violence. Among those sharing the stage — and the moment — was actress, entrepreneur, and mother of three Jessica Alba, alongside Pedro Pascal, Cardi B, Karol G, and several Latino and Caribbean personalities.
Following the performance, Alba took to Instagram to reflect on what the experience meant to her.
A love letter to all of America
Jessica recalled standing inside the “little casita” during the performance, calling it an honor and a moment she will never forget.
“Joy you could feel. Pride you could see,” the Honey actress and Honest Company founder wrote. “A beautiful love letter to Puerto Rico — and to all of America.”
For the Dark Angel star, the halftime show was about far more than music. She described it as a reminder of the importance of “dignity, inclusion, unity, representation, and love.”
“Benito ‘Bad Bunny’ tells stories rooted in his culture, his people, and his truth — and yesterday, those stories were centered on one of the biggest stages in the world,” she shared. “Watching him honor the diversity of our community gave me full-body chills and was so emotional. Some of the most meaningful moments don’t need explanation or translation — you just feel them.”
Alba, who is of Mexican-American descent on her dad’s side, added that the experience filled her with joy and a sense of connection.
“When culture is honored instead of erased, when people are seen instead of sidelined, we become one,” she wrote.
She ended her message by echoing one of Bad Bunny’s own sentiments: “Benito has said, ‘The only thing more powerful than hate is love.’ Love, joy, and unity — this is how we rise.”
Why Bad Bunny’s performance resonated worldwide
While Alba shared her personal perspective, the performance struck a chord with millions worldwide. In the United States, ongoing debates around immigration and systemic racism continue to impact families — including stories of children being separated from their parents and communities living in fear of deportation.
Bad Bunny’s halftime show served as a reflection of those realities, highlighting the struggles many people of color — particularly Latinos — have endured in recent years, from racial profiling to unjust treatment within the immigration system.
Photo from davegrutman
The artist himself has faced criticism since being announced as the Super Bowl halftime performer, despite his global success and cultural influence. Just days before the game, Bad Bunny took home multiple Grammy Awards, including Album of the Year, and used his acceptance speech to honor immigrants.
“I want to dedicate this award to all the people that had to leave their homeland, their country, to follow their dreams,” he said, before switching to Spanish. “To all the people who have lost a loved one and, even so, have had to move forward and continue with great strength — this award is for you.”
He also reminded audiences that love, not hate, is the way forward.
“If we fight, we have to do it with love,” he said. “We don’t hate them. We love our people. We love our family — and there’s a way to do it with love. Don’t forget that.”
For many parents watching — especially those raising children in multicultural families — Bad Bunny’s halftime show wasn’t just a performance. It was a reminder that visibility matters, culture deserves celebration, and love remains a powerful force for change.
Frequently Asked Questions
Jessica Alba joined the performance alongside other Latino and Caribbean figures to help highlight the cultural message of unity, representation, and pride woven throughout the show.
She described it as a “beautiful love letter to Puerto Rico — and to all of America,” emphasizing dignity, inclusion, and the emotional impact of seeing culture honored on a global stage.
The predominantly Spanish-language performance reflected Bad Bunny’s roots and celebrated Latino culture, showing that music and emotion don’t require translation.
Seeing diverse cultures celebrated on major stages helps children feel seen, valued, and proud of who they are—especially in moments when societal divisions feel overwhelming.
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