Moms and Dads

EXCLUSIVE: The Allure of Sustainability and Beauty: Rissa Mananquil Trillo as the New Editor-in-Chief for Allure Philippines

by Kevyn Gohu
November 27, 2024

Allure Philippines reveals beauty entrepreneur and mama Rissa Mananquil Trillo as the new editor-in-chief.

The power of beauty doesn’t just charm Rissa Mananquil Trillo; it excites her especially, now that she leads Allure Philippine’s first chapter as its editor-in-chief. With the magazine set to launch in March 2025, Rissa’s 20 years worth of culminated experiences as an author, beauty entrepreneur, and model, will serve as the foundation for Allure Philippines’ content and eventually, the basis for every Filipino family’s perspective on beauty.

“With over three decades of unparalleled beauty reporting, Allure has established itself as the most trusted global beauty authority by offering expert-validated advice that speaks to real-world beauty needs. The entry of Allure Philippines will pioneer a new era of beauty expertise for Filipinos,” Rissa reveals in an interview with Vogue Philippines.

The Beauty Mompreneur at the Helm of Allure Philippines

Rissa Trillo is no stranger to the beauty industry’s complexities. She first started as a top model before becoming the president of the Professional Models Association of the Philippines for five years. She then continued her work in the beauty industry as a columnist in the Philippine Star. Her education in business management from Ateneo de Manila University, further enhanced by her post-graduate pursuit of an Executive Masters Degree in Business Administration (MBA) from the famous Asian Institute of Management and Business Sustainability from Cambridge, would help her navigate the beauty industry’s business aspect in the Philippines.

“Leading Allure Philippines will allow me to shape how Filipinos see themselves through stories of beauty, wellness, authenticity, diversity, inclusivity, social responsibility, and empowerment. We won’t just be reporting on beauty — we’re actively shaping it for the next generation,” declares Rissa in an interview with MEGA.

But the position holds more meaning to Rissa as a mom to two members of the next generation of beauty enthusiasts. When she told her two daughters Celestia and Audra about her new appointment over the weekend, the two were just as ecstatic as she was. It was so inspiring, she recalls their reactions especially when she shared her vision for the localized version of Allure.

“Their reactions reminded me why this work [with Allure Philippines] matters,” she adds. “The idea that Allure Philippines will stand out by blending global expertise with local relevance — a platform that’s accessible, inclusive, and informed, offering advice backed by experts and suited to real-life beauty needs.”

Allure Philippines proves just how beauty content has evolved. With many skincare products online and content related to them growing exponentially, it can be difficult to find honest and credible information. Most of the time, testimonies and word of mouth from relatives are the only things that young girls rely on. Other than that, it’s trial and error — something that the brand’s, according to Rissa, timely launch aims to change.

She elaborates, “Every beauty consumer—no matter their age—deserves honest, credible information to make decisions they feel confident about. For young girls especially, we want to be that trusted voice, guiding them through the noise with transparency, authenticity, and expertise.”

Where will Allure Philippines release?

Now at a crucial position in the beauty industry, Rissa makes it her mission to transform Allure Philippines’ to be a haven and guiding voice of creativity, confidence, and self-expression. “We want to help them [beauty enthusiasts everywhere] build a relationship with beauty that feels empowering, not overwhelming—one that encourages them to embrace who they are, make thoughtful choices, and truly value their individuality.”

Allure Philippines will launch English-language print, digital, and social platforms, the beauty brand will be published under a license agreement with MEGA Global Licensing Inc. and Condé Nast.