Moms and Dads

This Diaper Brand Just Announced an Upgrade and Price Markdown

by Gretchen Gatan Fragada
September 30, 2022

When it comes to our babies and toddlers, we only want to give them the best. Pampers makes sure of this by launching a diaper upgrade while having a price markdown.

Parents will always be on the lookout for the best brands to provide the utmost care for their babies. However, given the current economic state in the Philippines, prices of daily necessities have surged. It’s become even more challenging for most moms and dads to buy these essentials. Because of this, Pampers initiated an online conversation with moms. The brand wanted to hear their honest thoughts through their #RealTalk series.

Parents expressed rave reviews about the high quality of the diapers. They also called for promos and discounts so they could continue giving the best care to their children. Even those who didn’t use the brand chimed in. They mentioned that they’ve always wanted to try Pampers but have had to settle for cheaper alternatives.

A playdate to announce exciting news

Listening intently to their consumers and as part of their response to moms’ feedback, Pampers held the #PampersUpandDown Playdate event last September 25, 2022, at UP Town Center, Quezon City. They announced their biggest diaper upgrade to date and biggest markdown yet for its variant — Pampers Pants with Lotion with Aloe. It was a full day of fun and engaging activities for parents, kids, and families.

“Giving the best care for babies and their parents is at the core of all our brand innovations and initiatives. Our upgraded Pampers Pants with Rash Shield powered by lotion with aloe, and now with its biggest markdown yet, is our way to ensure we answer their biggest need today. This is to get the best value for their money,” Pampers Communications Leader, Charm Banzuelo, shared.

Host Joyce Pring with Dr. Gia Sison

A trade-up to celebrate their biggest diaper upgrade

Guests and participants were eager to participate in the diaper Trade-Up. It allowed them to exchange their unused non-Pampers diaper packs with the Pampers Rash Shield with Lotion with Aloe diaper variant. This technology protects babies from rashes or allergies. Therefore, it makes them feel comfortable all day! Moreover, with its wetness prevention and intensive liquid absorption, moms and dads are more than excited to make the switch.

Advocating this switch was strengthened by the rose petal live demo facilitated by Advocate and Digital Influencer, Dr. Gia Sison. By using rose petals representing a baby’s delicate skin, the demo compared the Pampers with lotion and aloe and Brand X. The event’s guests were absolutely stunned to see how Pampers kept the petals intact after rubbing them against both diapers versus Brand X.

“Pampers core technology helps to absorb and lock away urine quickly, together with pampers lotion with aloe layer, it helps the baby to stay dry, fresh, and protected all-around from irritation due to wetness,” Dr. Gia further explained.

Viy Cortez with Baby Kidlat

Meeting new Pampers Power Parents and the biggest price markdown

One of the highlights of the event was the official welcoming of the newest Pampers Power Parent, the woman of the hour, Viy Cortez.

Known for their funny and quirky vlogs, and with over 10 million subscribers, Team Payaman is one of the most popular Filipino content creators today. This includes Viy. Viy serves as an inspiration to a lot of parents as she manages to be a content creator, successful entrepreneur, and a new mother to Baby Kidlat. With these experiences, she learned how to find the best and the most ‘sulit’ means for her family. In addition, she is confident enough that she made the right decision to choose and trust Pampers for her newborn.

“Ang gaan ng buhay ko with Pampers. Choosy talaga ako pagdating sa mga gamit ni Baby Kidlat. Lalo na sensitive pa yung skin niya. With Pampers Rash Shield with Lotion With Aloe, nakita ko na very absorbent niya and kayang-kaya niya i-absorb yung wiwi ni Kidlat kaya hindi kami madalas mag-palit ng diaper. And pinaka-importante sa lahat, never kami naka-experience ng rashes! So with my experience, sulit talaga ang Pampers!” Viy shares.

Additionally, Power Parents can now save up to P76 with pampers for selected variants. This is their biggest price markdown to date!

The Juxi Family

Parents are doing the happy dance

Towards the end of the program, hundreds of parents danced their hearts out to celebrate. The JuXi family led the tutorial of Pampers’ newest dance challenge and shared how they were overwhelmed with joy. “Sulit na nga ang Pampers talaga para sa amin. Kasi less palit ng diapers at wala kaming problema sa quality. Pero ngayong ginawang mas abot-kaya pa ang presyo, malaking bagay talaga ‘yung additional savings para sa family.”