This Commercial About Breastfeeding Is Going Viral For All The Right Reasons

It’s everything we love and hate about breastfeeding, captured in one minute and 15 seconds…

Breastfeeding our babies brings up a whole roller coaster of emotions. And for many breastfeeding mamas, it’s one of the most challenging facets of motherhood. For those who don’t know, yes, it’s so much more than just sticking one’s boob in a baby’s mouth. There’s a very raw, emotional side to it that nobody really talks about… and this breastfeeding video by Frida Mom perfectly sums it up. Check it out:

Here’s why we love Frida Mom’s breastfeeding video

It’s so, so real

It doesn’t matter if you’re stopping or starting breastfeeding, the physical and emotional journey is all the same. In this video, Frida Mom perfectly encapsulates the highs and lows that many new moms are unprepared for.

Let’s normalize the challenges of breastfeeding

If you’ve been there, you’ll know that breastfeeding is way more than cuddling than your baby. It can hurt — whether it’s because your baby has finally discovered the power of her tiny teeth, a clogged duct or a poor latch.

And yes, you feel this crazy pressure to keep on producing. It doesn’t matter how tired you are at work or how little sleep you’ve had. When you’re your baby’s only source of food, the heartbreak of not being able to give your baby enough milk is so real. The worst part? All that pressure making you produce less. Which makes every single drop of milk all the more precious.

It vocalizes everything we’ve thought about breastfeeding

In the video, two moms bring their thoughts about their breastfeeding journeys to life. The point that hit us the hardest? “A good mom should know how to do this…”

It’s high time the world saw what breastfeeding is really like for moms. Thank you Frida Mom, for showing the world that breastfeeding moms need care too.

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