Rhiza Pascua and Bey: Perfectly In Sync

Rhiza Pascua and her daughter Bey Pascua reveal their secret to being able to share the stage in the world of live entertainment

When the crowds go wild and the spotlights burn bright over a stage shared by the world’s biggest artists, it’s the unmistakable work of Live Nation bringing global music to Philippine shores. At its helm stands Rhiza Pascua, the force responsible for turning Manila into a stop on the world tour map—making adrenaline, artistry, and cultural spectacle collide in nights fans never forget.

Just as compelling, however, is what unfolds backstage: a mother-daughter partnership built on trust, a shared vision, and the courage to lead in an industry long defined by men.

Before sold-out arenas and history-making concerts, it was just Rhiza and her daughter, Isabella “Bey” Pascua, carving out space in a rapidly evolving entertainment landscape. Their story is a testament to modern leadership—one where women set their own tempo, rewrite the script, and teach the next generation that power is not asserted through dominance, but expressed through presence, compassion, and purpose.

A partnership years in the making

Most business successions begin with strategy decks and formal transition plans. For the Pascuas, it began with a little girl wandering through backstage corridors—absorbing the rhythm of rehearsals, listening for production cues, and tagging along on late-night airport runs to welcome global artists. These moments, ordinary in Bey’s childhood, became what Rhiza fondly calls the “unplanned” training that would one day prepare her daughter for a life at Live Nation.

The “planned” part came far earlier than anyone expected. When Bey was just 10, she handed her mother a handwritten contract declaring that she would one day take over the company—earnest, audacious, and, as it turns out, strikingly prophetic.

“I didn’t join Live Nation because it was expected,” Bey says. “I joined because I loved the energy of live entertainment, and because I saw how mom built a culture I genuinely wanted to help shape.”

Their transition into a working partnership felt less like a decision and more like an evolution—two women aligned in values, moving from natural shared experiences to shared leadership.

The delicate balance of leadership and motherhood

For Rhiza, motherhood and leadership are bound by a shared type of tension—a  tendency to protect, and a responsibility to empower. “As a mother, my instinct is always to shield Bey,” she says. “But as a leader, I need to give her the room to make decisions—her own mistakes, and her own breakthroughs.”

It is within this space that Bey found her voice. After years of listening, learning, and honoring the legacy her mother built, she now writes her own chapter in the Live Nation story. “It’s not about replicating her path; it’s about contributing my own,” Bey explains. “My generation sees digital strategy, fan engagement, and culture through a different lens.”

There may be differences in strategy values that remain constant. Integrity, hard work, humility, and excellence anchor both the Pascua household and the foundation of Live Nation Philippines. For Rhiza and Bey, these are non-negotiables. “Our business is really an extension of our family,” Bey shares. “We want our team to feel supported, appreciated, grounded, and of course inspired to deliver their best.”

Together, their leadership mirrors the emotional DNA of a great live show: warm, intentional, and deeply collaborative. It is a reflection of who they are—whether backstage, in the boardroom, or around the dinner table.

Turning differences into strengths—with grace

Generational differences often challenge family businesses. For this mother-daughter tandem, it’s their advantage. “She challenges my traditional views,” Rhiza shares. “I provide structure and [a] long-term perspective. It becomes a healthy balance.”

This balance came into sharp focus when Live Nation began expanding its digital and fan-engagement strategy—a crucial shift in an industry where connection now happens long before an artist steps onstage. Rhiza entrusted Bey with the reins, recognizing that the future of live entertainment required fluency in a language her daughter spoke naturally. It was a leap into new territory for the organization, but for Bey, she understood fan behavior not as an abstract metric but as a living ecosystem. And Rhiza, secure in her own leadership, allowed her daughter to stretch the company into spaces she herself had not yet explored.

“That trust built my confidence,” Bey says. “And it helped us build momentum.” And when tension inevitably arises, they handle it with grounded humanity. 

“We don’t always separate business from personal,” Rhiza admits. “And that’s okay. What matters is that respect is the cornerstone of every conversation.” Bey adds: “When things get intense, we’ve learned to pause—to breathe before the dialogue continues. The love we have for one another is constant. Everything else is temporary.”

Shaping a legacy, onstage and off

“Live entertainment demands both steel and softness,” Rhiza reflects. “Creating this legacy together adds a depth you can’t measure. Building something meaningful with your child by your side—there’s truly nothing like it.”

Their shared vision is clear: adapt and innovate, yet the values that shaped the company from the very beginning should always be the north star. Just as concerts thrive on connection, timing, and trust, so does their leadership. “We carry that same energy backstage,” Bey observes.

Beyond the organization, they see their journey as part of a wider cultural shift: women and families redefining entrepreneurship. “If our story inspires other daughters to take up space unapologetically,” Bey says, “then we’ve already built something bigger than ourselves.”

A future built on purpose

When asked what they hope their work will stand for years from now, their answers come together like two parts of the same song. “A legacy of integrity, excellence, and impact,” Rhiza says. Bey adds, “One that honors my mom’s sacrifices and expands the culture she created.”

It is a narrative shaped by generational strength—where a daughter finds her voice beside a mother who never dimmed her own. Together, they continue to rewrite what it means to lead, to build, and to love—both onstage and at home.

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