Single Moms Shed Tears For This Touching Story
Parenthood is hard work—more so when you’re a single mom who juggles multiple jobs, household chores, your own education, and child care.
In the Philippines alone, about 14 million are single moms. And 95% are estimated to be solo parents. This is according to a World Health Organization-funded study by the Department of Health and the University of the Philippines-National Institutes of Health. Many of these mothers balance different jobs to be able to support their child financially. Moreover, they take care of the household chores, their own education, and caring for their baby.
Some single moms who belong to the urban poor and marginalized communities also experienced an increase in unpaid care work during the pandemic. They spend five hours more a day—according to an Oxfam International survey.
Single Moms are Super Moms
Because of their inexhaustible strength and incredible love for their child in the face of unique single motherhood challenges, Pampers Philippines was inspired to launch their latest program called #MoreThanGold.
It supports World Vision Philippines’s Go Baby Go program. The program gives holistic early childhood development assistance to single-mom children belonging to World Vision’s communities.
More Than Gold
The campaign was launched with a heartwarming 60-seconder film. It reflects and celebrates the extraordinary achievements of young, single mothers. We see a single mom in the video working many jobs to be able to provide for her child. All while she is finishing her studies. And through the eyes of her baby, her strength and determination in facing her unique motherhood journey makes her a real treasure. She can indeed be anything she sets herself to be. And that she is more precious than gold.
“Pampers’s purpose is to champion and care for all families and their babies’ happy and healthy development. As we continue with this commitment, we also recognize the reality that no parenthood journey is the same. And that there are single moms who have been doing things beyond the extraordinary,” says Charm Banzuelo. Charm is the Senior Communications Manager for Pampers Philippines.
“As a brand, we want to do more. We want to be a force for good. By using our platform to share their story and extend assistance through our partnership with World Vision.”
Supporting Single Moms
World Vision’s Resource Development Director, Jun Godornes, expressed his gratitude to Pampers. “We’re truly delighted to be part of P&G Pampers’s More than Gold campaign. The campaign highlights the joys and challenges of parenthood that resonate with all Filipino parents. Pampers has become a household name that is now synonymous to the word ‘diaper.’ We laud Pampers for dedicating this campaign to single moms to support them in raising their children as best as they can. At World Vision, we believe that given the right tools and opportunities, girls can overcome adversity and become changemakers and leaders of our nation.”
Unsurprisingly, the short film quickly rose to the top of online Twitter trending charts. Netizens were quick to comment on how much it touched them. The film also prompted moms, including online mom personalities like Vien Iligan and beauty queen Jehza Simon, to share experiences of their single motherhood.
You can witness a single mom’s golden moments when you watch the video:
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