To Many, Deo Endrinal was a Beloved Parent Figure in Showbiz
Deo Endrinal was not just Dreamscape’s boss. He served as a manager, parental figure, and advisor to many of today’s biggest stars.
For many of today’s biggest names in showbiz, Roldeo Endrinal—known to most as Deo Edrinal—has become part of their lives in many occasions. He served as a manager, consultant, and adviser. But most of all a parental figure to them as they navigated the challenges of the industry. Dreamscape’s head unit believed in them and most of all, taught them the discipline they have today.
Kris, who is currently in the US for medical treatment, wrote that she wished she was able to fix things with Endrinal before he passed away. For her, there would be no Kris Aquino without him teaching her professionalism.
“He showed me the value of professionalism, respect, and generosity in sharing the credit with everyone involved in the production of my shows and movies. He instilled in me how to separate my personal problems from my duty to entertain (if only my dressing rooms had CCTV cameras—sometimes 5 mins before going live my tears would still be rolling nonstop),” Kris shared.
“For 16 years, not a day passed that we didn’t communicate. I’m now so sorry for my failure to be the one to reach out because it hurt me when I failed to hear from him personally during my time of grief & the time my health started deteriorating,” she added. “My wrong choice prevented us from being each other’s support system when we should’ve been there for each other.”
To end, the Queen of Media credits him for allowing her to make a name for herself. “Please know LA, I never ‘unloved’ you. And I am proud to declare—I’d never have become KRIS without the magical guidance of the creative genius that was DEO ENDRINAL.”
It’s Showtime‘s Vice Ganda also paid tribute to Endrinal, who became his manager. “Sir Deo. My manager. My mother. My supporter. My basher. My friend. And now my angel. I will always love you. I will always be grateful to you. I will always miss you. I promise to continue to make you proud,” he wrote.
Judy Ann Santos-Agoncillo
Meanwhile, Judy Ann is grateful that Endrinal never gave up on her. “Your words will never be forgotten Mammita. Thank you for believing in me. Thank you for never giving up on me. And thank you for the wonderful legacy you have built for years and left behind. Marami kang natulungan sa industriyang mahal na mahal mo. Fly high mammita. You will never be forgotten. Mahal na mahal kita.”
Gerald also paid tribute to the man whom he described as someone who “gambled on a 17-year-old.”
“You gave me remarkable opportunities in Sana Maulit Muli, Tayong Dalawa, My Girl and Budoy,” he wrote. “Thank you for always believing in me. You were not just our boss, you treated everyone like family. We will miss your brilliance, but we will forever miss your Love. Rest in peace, Sir Deo.”
Lovely Poe, who was last seen in Batang Quiapo also shared her moments with Endrinal. “I’ve always been such a huge fan of Sir Deo and his body of work,” she shared. “It was always a dream of mine to be part of his storytelling and I have been blessed enough to be given that opportunity. He made so many beautiful projects happen for me and like a genie, he granted so many of my wishes. I’ll always be grateful.”
“Like a great leader, he was an excellent mentor, and when you speak of his heart and character, it immensely becomes incomparable. We are truly going to miss his presence, his love, and [his] guidance. He was such a great man. Thank you, Sir Deo.”
Kim Chiu wrote a long post about prepping for ASAP last Sunday, which alluded to Edrinal. “Being in the entertainment industry, one person told me not to bring my personal problems in front of the camera. If you can’t do it, don’t go to work, because our job is to entertain people.”
“People won’t understand what you are truly feeling inside,” she added. “They don’t know anything unless you tell them one by one or tell them what you are going through, but not all of them will understand, and not all of them know what is happening inside you.”
“But for me, going to work, and being present, is my way of escaping to my reality. I can smile, laugh, talk to people, sing, dance, host, act, and much more. I can pretend that everything is okay at the time being. But yesterday seemed very very hard, but I know Sir Deo will not be happy if I don’t attend to one of his first projects in ABS-CBN, celebrating 29 years of ASAP.”
She likewise thanked the production team for trusting her and giving a shout-out to Endrinal, who was one of those who started the show. “Thank you Sir Deo for being one of the great minds of ASAP(All-Star Sunday Afternoon Party), Your legacy will live forever in our hearts. You will be remembered.”
Claudine Barretto thanked Endrinal, who had been there for her, especially in her lowest moments. “Grabe ang pinagsamahan natin,” she wrote. “You fought for me with me during my lowest grieving time. You protected me like you’re own daughter.”
“I’m in so much pain. Nawalan nanaman ako ng kakampi! Deo, thank you. You will never be enough for all you’ve given me and done for me,” she continued.
An industry who grieved for Deo Edrinal
Following the confirmation made by Endrinal’s son PJ on social media, many stars before and now also recalled their moments with Endrinal. In the wake, several artists such as Sylvia Sanchez, Ogie Diaz, Sharon Cuneta, Ruffa Gutierrez, Shaina Magdayao, and Angel Aquino expressed their condolence to the Endrinal family.
Before heading Dreamscape Entertainment, Endrinal started his career as a writer. He produced and served as a creative consultant for several shows such as Game Ka Na Ba? ASAP, and Mula Sa Puso. He also worked with GMA 7 before eventually transferring to ABS.
You will be missed, Deo Edrinal!