#ShareKaayo: One Random Act of Kindness At A Time
When Marga Nograles started Kaayo, it was to share the virtue of Kaayo: going beyond with gracious acts of kindness.
It’s been hard to be kind when the pandemic has left us embittered. The act of Kaayo means to go beyond with gracious acts of kindness. Though it can be difficult given how many of us are burned out. But to go beyond doesn’t mean to go big with social media platforms, viral videos, and creating events. It can mean breaking out of our usual routine; an unscheduled moment of kindness wherein we support those from the south by changing our wardrobe for the day. It’s time we appreciate the artistry of the T’boli, B’laan, Mandaya, Bagobo Tagabawa, Manobo, and Tagakaolo tribes who are responsible for preserving the south’s culture.
#ShareKaayo: Let these moms lead by example
As we return to our roots in nature, we also find ourselves exploring the artistry of T’boli and Bagobo Weaving. To make sure the love and appreciation for the artistry never fade, Kaayo founder Marga Nograles rounded up other momfluencers like Yanee Alvarez and mompreneurs like Wildflour’s CEO Ana De Ocampo to help spread kindness and awareness.
Moms like Cozy in Nature and Collab Contessa Founder Dara Roa David and Solano Lamps founder Michelle Hui Lao have already taken some steps to share locally-sourced art. Lifestyle journalist Stephanie Zubiri, CNN News Anchor Ria Trillo, and even an athlete like Nicole dela Cruz are spreading the virtue of Kaayo with the limited edition #ShareKaayo Tee. Every time someone buys a tee, the funds go directly to the artisan weaving communities. That way, they can continue weaving the very artistry we’ve fallen in love with.
Express kindness this Christmas
Kaayo has been helping Filipinos support our artisan communities by being an outlet where we can buy their amazing wares. They’ve set up a store at the Upper Ground Floor of SM Aura Premier where we can buy our Christmas gifts and support our brothers and sisters in the south at the same time. #ShareKaayo, not with big spectacles, but by learning the stories of Elena Marcelo Vivencia, Ng Amalia, and more beloved artisans found in each thread woven into Kaayo’s clothes and wares.